THIN WILD MERCURY is a fine fragrance line that draws from the many vibrant cultural eras of Los Angeles and New York, eliciting at once the factually historical and the purely fantastical. In a 1978 interview with Playboy, Bob Dylan described his 1966 seminal album Blonde on Blonde as having "...that thin, that wild mercury sound." While Dylan found the inspiration for this spirited description of his work through his band's lively, uninhibited performances of it at the time, TWM's is rooted in the illustrious history of the famous coastal cities; their renowned neighborhoods and hangouts and the nowadays fabled eras of their 20th century lifespan – told aromatically.
Created in the L.A. neighborhood of Los Feliz by Cathleen Cardinali, a veteran luxury retailer turned perfumer via LA's Institute for Art and Olfaction, and Anthony Polcino, a lifelong musician turned designer, TWM's fragrances are like nuanced stories redolent of particular places and times of the past eloquently told by musings from the present. The result is something like a state of mind for the senses – for anywhere, anytime.
